国务院


广告管理条例(附英文)

1987年10月26日，国务院

第一条 为了加强广告管理，推动广告事业的发展，有效地利用广告媒介为社会主义建设服务，制定本条例。
第二条 凡通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介或者形式，在中华人民共和国境内刊播、设置、张贴广告，均属本条例管理范围。
第三条 广告内容必须真实、健康、清晰、明白，不得以任何形式欺骗用户和消费者。
第四条 在广告经营活动中，禁止垄断和不正当竞争行为。
第五条 广告的管理机关是国家工商行政管理机关和地方各级工商行政管理机关。
第六条 经营广告业务的单位和个体工商户（以下简称广告经营者），应当按照本条例和有关法规的规定，向工商行政管理机关申请，分别情况办理审批登记手续：
（一）专营广告业务的企业，发给《企业法人营业执照》；
（二）兼营广告业务的事业单位，发给《广告经营许可证》；
（三）具备经营广告业务能力的个体工商户，发给《营业执照》；
（四）兼营广告业务的企业，应当办理经营范围变更登记。
第七条 广告客户申请刊播、设置、张贴的广告，其内容应当在广告客户的经营范围或者国家许可的范围内。
第八条 广告有下列内容之一的，不得刊播、设置、张贴：
（一）违反我国法律、法规的；
（二）损害我国民族尊严的；
（三）有中国国旗、国徽、国歌标志、国歌音响的；
（四）有反动、淫秽、迷信、荒诞内容的；
（五）弄虚作假的；
（六）贬低同类产品的。
第九条 新闻单位刊播广告，应当有明确的标志。新闻单位不得以新闻报道形式刊播广告，收取费用；新闻记者不得借采访名义招揽广告。
第十条 禁止利用广播、电视、报刊为卷烟做广告。
获得国家级、部级、省级各类奖的优质名酒，经工商行政管理机关批准，可以做广告。
第十一条 申请刊播、设置、张贴下列广告，应当提交有关证明：
（一）标明质量标准的商品广告，应当提交省辖市以上标准化管理部门或者经计量认证合格的质量检验机构的证明；
（二）标明获奖的商品广告，应当提交本届、本年度或者数届、数年度连续获奖的证书，并在广告中注明获奖级别和颁奖部门；
（三）标明优质产品称号的商品广告，应当提交政府颁发的优质产品证书，并在广告中标明授予优质产品称号的时间和部门；
（四）标明专利权的商品广告，应当提交专利证书；
（五）标明注册商标的商品广告，应当提交商标注册证；
（六）实施生产许可证的产品广告，应当提交生产许可证；
（七）文化、教育、卫生广告，应当提交上级行政主管部门的证明；
（八）其他各类广告，需要提交证明的，应当提交政府有关部门或者其授权单位的证明。
第十二条 广告经营者承办或者代理广告业务，应当查验证明，审查广告内容。对违反本条例规定的广告，不得刊播、设置、张贴。
第十三条 户外广告的设置、张贴，由当地人民政府组织工商行政管理、城建、环保、公安等有关部门制订规划，工商行政管理机关负责监督实施。
在政府机关和文物保护单位周围的建筑控制地带以及当地人民政府禁止设置、张贴广告的区域，不得设置、张贴广告。
第十四条 广告收费标准，由广告经营者制订，报当地工商行政管理机关和物价管理机关备案。
第十五条 广告业务代理费标准，由国家工商行政管理机关会同国家物价管理机关制定。
户外广告场地费、建筑物占用费的收费标准，由当地工商行政管理机关会同物价、城建部门协商制订，报当地人民政府批准。
第十六条 广告经营者必须按照国家规定设置广告会计帐簿，依法纳税，并接受财政、审计、工商行政管理部门的监督检查。
第十七条 广告经营者承办或者代理广告业务，应当与客户或者被代理人签订书面合同，明确各方的责任。
第十八条 广告客户或者广告经营者违反本条例规定，由工商行政管理机关根据其情节轻重，分别给予下列处罚：
（一）停止发布广告；
（二）责令公开更正；
（三）通报批评；
（四）没收非法所得；
（五）罚款；
（六）停业整顿；
（七）吊销营业执照或者广告经营许可证。
违反本条例规定，情节严重，构成犯罪的，由司法机关依法追究刑事责任。
第十九条 广告客户和广告经营者对工商行政管理机关处罚决定不服的，可以在收到处罚通知之日起十五日内，向上一级工商行政管理机关申请复议。对复议决定仍不服的，可以在收到复议决定之日起三十日内，向人民法院起诉。
第二十条 广告客户和广告经营者违反本条例规定，使用户和消费者蒙受损失，或者有其他侵权行为的，应当承担赔偿责任。
损害赔偿，受害人可以请求县以上工商行政管理机关处理。当事人对工商行政管理机关处理不服的，可以向人民法院起诉。受害人也可以直接向人民法院起诉。
第二十一条 本条例由国家工商行政管理局负责解释；施行细则由国家工商行政管理局制定。
第二十二条 本条例自1987年12月1日起施行。1982年2月6日国务院发布的《广告管理暂行条例》同时废止。(附英文)

REGULATIONS ON CONTROL OF ADVERTISEMENTS

Important Notice: (注意事项)
英文本源自中华人民共和国务院法制局编译, 中国法制出版社出版的《中华人民
共和国涉外法规汇编》(1991年7月版).
当发生歧意时, 应以法律法规颁布单位发布的中文原文为准.
This English document is coming from the "LAWS AND REGULATIONS OF THE
PEOPLE'S REPUBLIC OF CHINA GOVERNING FOREIGN-RELATED MATTERS" (1991.7)
which is compiled by the Brueau of Legislative Affairs of the State
Council of the People's Republic of China, and is published by the China
Legal System Publishing House.
In case of discrepancy, the original version in Chinese shall prevail.

Whole Document (法规全文)
REGULATIONS ON CONTROL OF ADVERTISEMENTS
(Promulgated by the State Council on October 26, 1987)
Article 1
These Regulations are formulated for the purpose of strengthening the
administration of advertisement, promoting the development of
advertisement undertakings and utilizing advertisement as an effective
medium to serve socialist construction.
Article 2
These Regulations shall apply to any advertisements published, broadcast,
installed or posted in the People's Republic of China through such media
or in such forms as the press, broadcasting, television, films, street
nameplates, shop windows, printed matters, neon lights, etc.
Article 3
The content of an advertisement must be true to facts, sound, clear and
easy to understand and must not cheat users and consumers in any way.
Article 4
Monopoly and unfair competition shall be prohibited in advertising
operations.
Article 5
The administrative organs controlling advertisements shall be the State
Administration for Industry and Commerce and local administrative
departments for industry and commerce at various levels.
Article 6
Units and self-employed industrialists or businessmen wishing to engage in
advertising businesses (hereinafter referred to as advertising operators)
shall submit applications to administrative departments for industry and
commerce in accordance with these Regulations and the provisions of other
relevant laws and regulations and go through, according to different
circumstances, such formalities as examination, approval or registration:
(1) for enterprises specializing in advertising business, Business
Licences for Enterprises as Legal Persons shall be issued;
(2) for institutions concurrently engaged in advertising business,
Licences for Advertising Operation shall be issued;
(3) for self-employed industrialists or businessmen capable of running
advertising businesses, Business Licences shall be issued;
(4) for enterprises concurrently engaged in advertising business,
applications shall be filed with the relevant departments for change of
business scope registration.
Article 7
The content of an advertisement to be published, broadcast, installed or
posted shall be kept within the advertiser's business scope or the scope
permitted by the State.
Article 8
An advertisement that contains any of the following contents may not be
published, broadcast, installed or posted:
(1) that violates the laws and regulations of the State;
(2) that impairs the national dignity of the State;
(3) that involves designs of the national flag, national emblem or
national anthem or the music of the national anthem of the People's
Republic of China;
(4) that is reactionary, obscene, superstitious or absurd;
(5) that is fraudulent;
(6) that depreciates products of the same kind.
Article 9
News media shall provide clear indications for the advertisement they
publish or broadcast. News media may not publish or broadcast
advertisements in the form of news reports nor collect fees for these
reports. Journalists may not solicit advertisements in the name of news
coverage.
Article 10
It shall be forbidden to advertise cigarettes through broadcast,
television, newspapers or periodicals.
After approval by administrative departments for industry and commerce, it
may be allowed to advertise famous wines and liquors of good quality which
have won prizes at the national, ministerial or provincial level.
Article 11
Due certificates shall be presented in applying for publishing,
broadcasting, installing or posting advertisements in the following cases:
(1) for the commodity advertisements concerning standards of quality,
certificates issued by administrative departments in charge of
standardization or by quality inspection agencies, authenticated to be
qualified by metrological verification, above the provincial municipality
level shall be presented;
(2) for the advertisements which indicate commodities as prize-winners,
certificates of award for the current session or year or for successive
sessions or years shall be presented and classes of prizes and prize-
awarding departments shall also be clearly indicated in the
advertisements;
(3) for the advertisements which indicate titles of high-quality
commodities, certificates of high-quality products issued by the relevant
departments shall be presented and clear indications shall also be made in
the advertisements as to when and by which departments the titles were
conferred on;
(4) for the advertisements which indicate patent rights of commodities,
patent licences shall be presented;
(5) for the advertisements which indicate registered trademarks of
commodities, certificates of trademark registration shall be presented;
(6) for the advertisements of the products which require production
permits, production permits shall be presented;
(7) for the advertisements concerning culture, education and public
health, certificates issued by the higher competent authorities shall be
presented;
(8) for the other advertisements which require due certification, papers
issued by relevant government departments or agencies authorized by them
shall be presented.
Article 12
Advertising operators shall check papers or certificates and examine the
contents of advertisements while undertaking advertising business or
acting as advertising agents. They may not publish, broadcast, install or
post any advertisements which violate the provisions of these Regulations.
Article 13
For the installation and posting of outdoor advertisements, local people's
governments shall organize the administrative departments respectively in
charge of industry and commerce, urban construction, environmental
protection and public security in jointly drawing up the plans, which
shall be implemented under the supervision of the administrative
departments for industry and commerce.
Advertisements may not be installed or posted in controlled areas near
government organs or cultural relics under special protection, nor in
areas where installation and posting of advertisements are prohibited by
local people's governments.
Article 14
Rates of charges for advertisements shall be fixed by advertising
operators and reported to local administrative departments for industry
and commerce and to those in charge of price control for the record.
Article 15
Rates of fees to be charged for acting as agents in advertising business
shall be fixed by state administrative departments for industry and
commerce and those in charge of price control.
Rates fees to be charged for the use of places and buildings for outdoor
advertisements shall be fixed through consultations by local
administrative departments for industry and commerce with those in charge
of price control and urban construction and reported to local people's
governments for approval.
Article 16
Advertising operators must, according to the relevant prescriptions of the
State, set up bookkeeping records, pay taxes according to law and subject
themselves to the control and inspection by the administrative departments
respectively in charge of finance, auditing and industry and commerce.
Article 17
In undertaking or acting as agents in advertising business, advertising
operators shall sign with advertisers or those who have entrusted them
with the business written contracts that shall stipulate explicitly each
party's responsibilities.
Article 18
Advertisers or advertising operators who have violated the provisions of
these Regulations shall be given the following penalties by administrative
departments for industry and commerce according to the seriousness of the
cases:
(1) stopping advertising;
(2) making public corrections as ordered;
(3) circulating a notice of criticism;
(4) confiscation of the illegal gains;
(5) fines;
(6) suspending business for consolidation;
(7) revocation of the business licences or the licences for advertising
operation. If the violations of the provisions of these Regulations are so
serious as to constitute crimes, criminal responsibilities shall be
investigated by judicial organs according to law.
Article 19
If advertisers or advertising operators disagree with the penalties
decided upon by administrative departments for industry and commerce, they
may apply for a reconsideration to the next higher administrative
departments for industry and commerce within 15 days after receiving
penalty notices. If they still disagree with the decisions made after
reconsideration, they may bring a suit in a people's court within 30 days
after receiving the reconsideration decisions.
Article 20
Advertisers or advertising operators who, in violation of the provisions
of these Regulations, have caused losses on the part of their users and
consumers or committed other acts of infringement shall bear the
responsibility for compensation. With respect to claims for damages, the
claimant may request the administrative departments for industry and
commerce above the county level for handling. If the parties concerned
disagree with the decisions made by administrative departments for
industry and commerce, they may bring a suit in a people's court. The
claimant may also directly bring a suit in a people's court.
Article 21
These Regulations shall be interpreted by the State Administration for
Industry and Commerce. The rules for implementation shall be formulated by
the State Administration for Industry and Commerce.
Article 22
These Regulations shall go into effect as of December 1, 1987. The Interim
Regulations on Control of Advertisement promulgated by the State Council
on February 6, 1982 shall be abrogated as of the same date.







商业部 公安部


商业、供销社系统烟花爆竹安全经营管理暂行规定

1992年6月1日，商业部、公安部

全文

第一章 总 则
第一条 为加强商业、供销社系统对烟花爆竹的安全经营和管理，确保国家和人民生命财产的安全，根据《中华人民共和国民用爆炸物品管理条例》，制定本规定。
第二条 商业、供销社系统凡从事烟花爆竹购进、调出、运输、储存、销售业务的企业，必须遵守本规定。
第三条 县以上供销社是烟花爆竹的经营主管部门。烟花爆竹的批发业务统一由各级供销社主营日用杂品的专业公司（以下简称日用杂品公司）经营，各级供销社内部不得多头经营。
第四条 各级供销社应明确专人负责烟花爆竹的安全经营管理，并积极配合公安、工商行政管理部门对本地区的烟花爆竹市场实施安全管理和监督检查。
烟花爆竹的经营部门要坚持“安全第一，预防为主”的方针，制定严格的安全管理制度，建立健全各级岗位责任制，设置安全管理组织和安全员，实行全面的安全经营管理。经批准的零售烟花爆竹的个体商户也必须搞好安全经营。
第五条 从事烟花爆竹购进、调出、运输、储存、销售业务的专业人员，上岗工作前，必须经过安全教育和技术培训。

第二章 收购管理
第六条 烟花爆竹产区供销社收购单位，应本着“小型分散，单独定址”的原则设置收购烟花爆竹的场地和封装加工场地，做到远离库区、远离居民聚居区、远离重要建筑物和交通要道。
第七条 收购烟花爆竹必须严格按国家安全与质量标准进行，把好质量关。凡安全与质量达不到国家规定标准的产品、无《爆炸物品安全生产许可证》企业生产的产品，一律不准收购。
第八条 烟花爆竹的外观、内质、封装成箱等安全与质量的检验及计数抽样检测规则和检测手段按国家标准规定办理。
从事烟花爆竹的收购、检验、封装加工人员必须严格遵守各项规章制度。

第三章 进货管理
第九条 购进烟花爆竹要严格实行定点进货制度。按照“安全可靠，适当集中，择优进货”的原则进行选点。对无《爆炸物品安全生产许可证》和产品安全与质量达不到国家标准的生产单位不准定点。购进的烟花爆竹，必须在产地经国家或省（自治区、直辖市）检测机构进行安全与质量的检测，并附有《产品检验合格证》。已在产地或供货地经上述质量检测部门检测的产品，销地可以免检。
第十条 购进烟花爆竹要严格执行质量检测制度。所进的品种、规格、内外包装、药物配比等的质量和技术要求必须符合国家标准。产品必须标明厂名、厂址、出厂日期和燃放说明，并附有《产品检验合格证》。接收出口转内销的产品，必须符合内销安全质量标准，小包装附有中文说明。不符合上述要求的产品，不得购进和经销。
第十一条 各级日用杂品公司购进烟花爆竹前要做好市场预测，制定进货数量、品种计划，统一安排好城乡市场供应。

第四章 储存管理
第十二条 储存烟花爆竹必须设专用库房，严禁与其他商品混存。烟花爆竹仓库要符合国家有关安全规定的要求。库区内防火、防爆、防雷、防静电、防潮、防盗、消防、报警等设备要齐全有效，安全通道要畅通，要有醒目的危险标志。
第十三条 新建烟花爆竹仓库地点的选择和设计方案必须符合国家规定。建库前应持上级主管部门批准的文件和设计部门的设计方案向所在地的县、市公安部门提交选点申请，经批准后方可施工。竣工后，须经上级主管部门会同公安等部门验收合格，凭经过培训的仓库专职保管人员登记表，向公安部门申领《爆炸物品储存许可证》。
第十四条 烟花爆竹仓库要有严格的保管制度、消防制度、出入库制度和保卫制度。对保管人员要实行岗位责任制。
第十五条 进入库区的各种机动车辆，必须配带火星熄灭装置，停在指定地点。装卸烟花爆竹时，由保管人员监装监卸，做到轻拿轻放，不扔不摔，不推不拖，不撞不磨擦。

第五章 运输管理
第十六条 烟花爆竹的运输，必须严格执行国家有关危险品运输的规定。
第十七条 有烟花爆竹对外采购权的日用杂品公司跨省（自治区、直辖市）、市、县运输烟花爆竹时，必须持有运往地公安部门签发的《爆炸物品运输证》，凭证向承运部门办理运输业务。
第十八条 铁路运输烟花爆竹必须使用棚车，填写运单要注明国家规定的危险货物编号和禁止溜放的标记。
第十九条 公路运输烟花爆竹，必须用棚布苫严捆牢，插有危险品运输标志，专车运输，专人押运。本市区内或本县境内短途运输按当地公安部门的有关规定办理。

第六章 销售管理
第二十条 县以上供销社的日用杂品公司，必须具备安全储存和经营条件，持有公安部门核发的《爆炸物品销售许可证》，经工商行政管理部门核准登记后，才能经营烟花爆竹的批发业务。其他商业部门和个体工商户不得从事烟花爆竹的批发业务。
第二十一条 烟花爆竹的零售网点，应当遵照“确保安全，方便群众”的原则，由供销社的日用杂品公司和公安部门商定，并由公安部门审核安全经营条件确定设置。对于准许经营烟花爆竹的零售商店和个体商户，由公安部门发给《爆炸物品销售许可证》后，经工商行政管理部门审核发给营业执照。
第二十二条 准许经营烟花爆竹的零售商店和个体商户，必须到当地批发企业进货，严禁直接从生产厂家或其他部门进货（或代销），严禁购进不合格产品和公安部门明令禁止的品种。
第二十三条 准许经营烟花爆竹的零售商店，必须设专柜销售，并与其他柜台拉开一定距离，做到专人售货，专人保管，不准现场试放，不得与其他货物混放，严禁烟火和明火取暖；要张贴安全防范警句，要有相应的消防措施和设备。
第二十四条 销售人员要经过专业培训，掌握所售烟花爆竹的性能、特点、正确安全燃放方法和安全知识，并积极向消费者宣传介绍，指导消费。
第二十五条 城市的农贸市场内不得摆摊销售烟花爆竹，个体商户不得走街串巷销售烟花爆竹。

第七章 安全宣传教育
第二十六条 经营烟花爆竹的企业，要把安全经营管理和安全教育作为经常性的工作任务，组织职工认真学习有关安全经营的规定，强化安全管理意识。
第二十七条 各级日用杂品公司要密切配合公安、工商行政管理等有关部门，利用报刊、广播、电视、宣传材料、布告等多种宣传工具和宣传形式，广泛宣传对烟花爆竹的管理法规、有关规定和安全燃放基本知识。
第二十八条 各级日用杂品公司应积极配合科研、生产单位做好安全型烟花爆竹新产品的研制和宣传普及工作。

第八章 奖励与处罚
第二十九条 有下列情形之一者，可由上级主管部门视不同情况给予奖励：
（一）在安全经营管理工作中做出显著成绩的；
（二）防止或者挽救安全事故发生，使国家和企业财产免受重大损失的；
（三）对检举揭发本规定禁止行为有功的；
（四）其他应当予以奖励的。
第三十条 违反本规定，在经营烟花爆竹过程中存在安全隐患，经指出仍不改正的，公安机关有权责令限期进行整顿或停业整顿。对屡教不改的，县、市公安部门有权吊销其许可证，工商行政管理部门同时吊销其营业执照。
第三十一条 违反本规定，非法经营烟花爆竹的单位或个人，公安部门除依法没收其烟花爆竹外，由公安和工商行政管理部门视情节轻重，分别依照《中华人民共和国治安管理处罚条例》和《中华人民共和国企业法人登记管理条例》的规定，予以处罚。违反本规定，违章经营，其情节较轻尚不够治安管理处罚的，由上级主管部门给予行政处分。触犯刑律的，依法追究刑事责任。涉及单位的，应追究单位领导人的行政责任或法律责任。
第三十二条 违反本规定，造成灾害、损坏公私财产、造成人身伤害的，应赔偿其经济损失，并依法追究刑事责任。

第九章 附 则
第三十三条 各省、自治区、直辖市供销社（商业厅）可会同公安厅（局），根据本规定结合当地具体情况，制定实施细则，并报商业部、公安部备案。
第三十四条 本规定由商业部负责解释。
第三十五条 本规定自发布之日起施行。